NC PRODUCTIONS | VIDEO PRODUCTION BRIEF
https://ncproductions.ca/blogs/video-production-brief-template
Updated October 21, 2026

Use this as a starting email or planning document. Write "to be decided" beside
unknowns. Separate required outputs from optional ideas. The final production
agreement confirms scope, price, usage, dates and responsibilities.

1. BUSINESS AND APPROVAL
Organization:
Main contact:
Person consolidating feedback:
Person approving scope and budget:
Person checking factual claims:

2. THE JOB OF THE VIDEO
Primary audience:
What they already know / what they need to understand:
Main message:
Evidence we can show (people, processes, approved facts, locations):
Next action:

One-sentence brief:
For [audience], explain [question or promise] using [evidence], so they can
[next action].

3. REQUIRED FINISHED FILES
For EACH edit, list purpose, approximate runtime, format and destination.
Main film:
Short extracts (number and separate messages):
Landscape / vertical / other versions:
Caption approach and files:
Transcript, description or language needs:
Photography or other files:
Raw footage / working files if required:
Optional outputs to quote separately:

4. PUBLISHING AND MEASUREMENT
Where each edit will run:
Who publishes and responds to enquiries:
Paid distribution or existing channels:
Destination page / next step:
Primary result we will check:
Measurement owner and review date:

5. FILMING ACCESS
Actual locations:
Access contact for each location:
Available filming dates and access windows:
Loading, travel or setup constraints:
Quiet interview space / noise restrictions:
People on camera and availability:
Who arranges participation and location permissions:
Private screens, people, information or areas to exclude:
Weather dependencies or alternative plan:

6. CREATIVE DIRECTION
Reference 1 / specifically what we like:
Reference 2 / specifically what we like:
Tone and pacing:
What to avoid:
Brand assets, approved wording and facts available:
Open creative questions for the producer:

7. BUDGET, DATES AND REVIEW
Working budget range and currency:
Costs requiring separate approval:
Launch date / reason / flexibility:
Filming target:
First-cut target:
Review windows and approver availability:
Final-delivery target (to confirm in proposal):
Dependencies such as event, landing page or announcement:

8. BEFORE BOOKING
Confirm with the producer:
- The actual crew, coverage window and locations.
- Each deliverable, captions, usage, permissions and files.
- Revision rounds and how consolidated feedback will be supplied.
- Assumptions, exclusions, travel, tax and change approval.
- Confirmed milestones and responsibilities.

9. CHANGE LOG
Date / proposed change / effect on price or schedule / approver:

10. BEFORE RELEASE
Check names and factual claims, captions, mobile framing, approved versions,
destination link and who owns publishing. Keep this brief with the final files.

Compare proposals:
https://ncproductions.ca/blogs/how-to-choose-video-production-company-vancouver
Plan measurement:
https://ncproductions.ca/blogs/measure-business-video-roi