Case Study

Obsidian
Athletic Club

Boxing-focused films built around the training experience. Watch the work and explore the approach.

Two men in white T-shirts practising boxing pad work in a brick-walled gym.
Illustrative boxing photograph, not Obsidian footage.
Project Overview

Premium content for a premium brand.

For Obsidian Athletic Club, a luxury gym brand, NC Productions created boxing-focused video content designed to capture attention, elevate the brand, and perform on social media.


The Objective

Built to perform.

The goal was to create content that felt premium while still being built for reach and engagement. By combining cinematic visuals, strong pacing, and platform-aware editing, the project focused on showing the training experience and the club's visual identity.


The Results

Video views.

519,000+

Video 1 · reported views

237,000

Video 2 · reported views


What we made and how to read the results

NC Productions created boxing-focused videos for Obsidian Athletic Club, combining training footage, cinematic lighting, and edits designed for social viewing.

NC Productions reported 519,000+ video views for Video 1 and 237,000 video views for Video 2 on October 23, 2026.

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Watch the original videos

See both original Instagram posts below.

The Impact

Plan for the next step.

A strong view count shows reach. To evaluate business impact, track the next steps separately: visits to the gym website, enquiries, trial bookings, and paid memberships. Set those measurements before the next campaign so the results can be assessed against its actual goal.

Content × Strategy × Results

Show what makes your gym worth joining.

Plan a class promo, boxing film or monthly content shoot around your gym, audience and next campaign.

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